Side Hustle and Flow

Author Cliff Beach believes that everyone is capable of living a more passionate, fulfilled life, and that you can strike a balance between your work and meaningful side hustles through determination, perseverance and self-discipline. In Side Hustle & How Beach chronicles his musical journey, and his successes and failures, continually pursuing his passions while also working his fulltime day job. Cliff comes from a practical and obtainable approach that the everyman/everywoman is able to aspire to. The book starts with a compelling story of Cliff moving to Los Angeles to pursue his musical dreams, to have them dashed quickly when booted from the wildly popular American Idol reality television program, to starting his first band The Moon Crickets which later disbanded, to finding his own version of success with his musical hit "Confident" featuring Mestizo Beat, which is featured on The All Funked Up and Funk Drive Editorially-Curated playlists on Spotify, with over 750k+ streams, which won 2 Global Music Awards, Music City Songstar, and The John Lennon Songwriting Contest Grand Prize in R & B. The song was also most recently featured in the most successful online content for BMW Motorrad USA, winning The American Advertising Federation's Mosaic Awards Allyship to Advocacy Award. This book will show you that it is possible to start living your best life and create projects that fulfill, energize and excite you by side hustling while flowing at your day job, which instead of being a pain or drain becomes an investor and benefactor in your hustle. Book jacket.