{"product_id":"writing-for-busy-readers-communicate-more-effectively-in-the-real-world","title":"Writing for Busy Readers Communicate More Effectively in the Real World","description":"\u003cp\u003eWe were all taught the fundamentals of writing wellin school. But how do we write effectivelyin today's hyper-interactive world?\u003c\/p\u003e \u003cp\u003eWhen The Elements of Styleand On Writing Wellwere published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.\u003c\/p\u003e \u003cp\u003eTodd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse fewer words\u003c\/li\u003e \u003cli\u003eLower the reading level\u003c\/li\u003e \u003cli\u003eUse formatting judiciously\u003c\/li\u003e \u003cli\u003eMake the purpose clear for skimmers\u003c\/li\u003e \u003cli\u003eEmphasise value for readers\u003c\/li\u003e \u003cli\u003eMake responding as easy as possible.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIncluding many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.\u003c\/p\u003e","brand":"Scribe Publications","offers":[{"title":"Default Title","offer_id":54819073786199,"sku":"9781914484452","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/4569\/5575\/files\/17513013482869.jpg?v=1788103473","url":"https:\/\/somiibooks.com\/products\/writing-for-busy-readers-communicate-more-effectively-in-the-real-world","provider":"Somiibooks","version":"1.0","type":"link"}