{"product_id":"predatory-thinking","title":"Predatory Thinking","description":"\u003cp\u003e\u003cb\u003eDiscover the philosophy behind the most creative minds in advertising and beyond\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, \u003ci\u003ePredatory Thinking\u003c\/i\u003e represents a lifetime of wisdom learned at the creative cutting edge.\u003cbr\u003e \u003cbr\u003e Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - \u003ci\u003eSunday Times\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003ePredatory Thinking\u003c\/i\u003e is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.\u003cbr\u003e \u003cbr\u003e This thought-provoking book is a must-read for anyone seeking to boost their creativity and gain a competitive edge in advertising, marketing, and beyond.\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":54819047604567,"sku":"9781447285342","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/4569\/5575\/files\/7763053482703.jpg?v=1788103131","url":"https:\/\/somiibooks.com\/products\/predatory-thinking","provider":"Somiibooks","version":"1.0","type":"link"}