# Writing for Busy Readers Communicate More Effectively in the Real World

We were all taught the fundamentals of writing wellin school. But how do we write effectivelyin today's hyper-interactive world?

When The Elements of Styleand On Writing Wellwere published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

-   Use fewer words
-   Lower the reading level
-   Use formatting judiciously
-   Make the purpose clear for skimmers
-   Emphasise value for readers
-   Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

## Details

- **Price:** 0.0 GBP
- **Vendor:** Scribe Publications
- **Type:** Todd Rogers,Jessica Lasky-Fink
- **Tags:** All Books, Main Non-Fiction, Self Help

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- Writing for Busy Readers Communicate More Effectively in the Real World

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> Updated: 2026-08-30