# Predatory Thinking

**Discover the philosophy behind the most creative minds in advertising and beyond**  
  
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, _Predatory Thinking_ represents a lifetime of wisdom learned at the creative cutting edge.  
  
Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - _Sunday Times_  
  
_Predatory Thinking_ is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.  
  
This thought-provoking book is a must-read for anyone seeking to boost their creativity and gain a competitive edge in advertising, marketing, and beyond.

## Details

- **Price:** 14.95 GBP
- **Vendor:** Pan Macmillan
- **Type:** Dave Trott

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 14.95 GBP | In stock |

## Images

- Predatory Thinking

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> Source: [Somiibooks](https://somiibooks.com/products/predatory-thinking)
> Updated: 2026-08-30